RETAILERS MAKE THE MOST MONEY WHEN YOUR BOOK IS SOLD!

Wholesale discounts are the percentage of the retail price that retailers expect to receive when purchasing books from publishers or wholesalers. This discount allows retailers to make a profit when selling books to consumers. The expected wholesale discount can vary depending on several factors, including the type of retailer, the book's format (e.g., hardcover, paperback), and the anticipated sales volume. However, there are some general guidelines and industry standards that publishers and retailers often follow:

Standard Discount Range: The standard wholesale discount for most trade books (i.e., books sold to general consumers) typically falls within the range of 40% to 55% off the retail price. This means that retailers expect to purchase books from publishers or wholesalers at a discount of 40% to 55% of the book's recommended retail price (RRP). Amazon will generally require a 55% discount.

Consignment and Sale or Return: In some cases, retailers may request consignment terms or sale-or-return agreements, where they only pay for books after they are sold to consumers. In these arrangements, the wholesale discount may be higher to compensate for the additional risk to the publisher.

If your book retails for $10, this is likely how the money will be split:

You get from the Retailer $4.50 (55% discount from retailer). If sold for $10.00 the retailer makes $5.50

Minus Cost to Print on Demand (see previous tip for more info on POD) $3.00.

$1.50 to the author/publisher